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Human centered design for
a better user experience

Crafting User Experiences That Resonate: 

A Journey of Empathy, Innovation, and Growth.

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About me

Hi, I’m Lars. Driven by an unwavering passion for solving user problems through empathy and innovation, I am a UX Designer dedicated to transforming complex challenges into intuitive, impactful user experiences. With a keen focus on fostering positive emotions and meaningful interactions, my approach places the user at the heart of every design decision.
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We improved product visibility and saw our sales on mobile devices grow!

We tested a variant with shorter product cards on the product listing page on mobile devices and saw a 12,55% uplift in conversions and an uplift in add-to-carts of +9,14%.

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An image of the a and b variants showing a label with 12,44% uplift in conversions on mobile devices
An image of the A and B variant. There is a label with an uplift of 44,89% in private label transactions

changing the Product detail page made sales of our private label skyrocket!

Changing the layout or our Product Detail Page resulted in a staggering uplift of +44,89% of transactions with Private Label products and an uplift of +1,66% of overall conversions.

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Boosting cross-sell with our combi deal: how we achieved a massive uplift!

Changing how our combi deal looks and works resulted in a massive uplift of +63,50% uplift in add-to-carts of combi deals and an uplift of +11,65% of transactions containing our private label.

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An image of the A and B variant. There is a label with an uplift of 63,50%

What other say about me

I can try to convince you of my skills, but I’d rather let others tell you!

A photograph of Niels Broekzitter
Niels Broekzitter Niels Broekzitter Internet Marketing

My client was struggling with their website's conversion rate, even though their SEO/SEA traffic had increased significantly. In a 1.5-hour Google Meet call, Lars provided a lot of actionable recommendations to improve conversions. He was able to clearly back up all of his tips with research and data as well. It was also evident during the call that Lars has a a lot of knowledge and experience in CRO & UX-design. He really knows what he's talking about. If you're looking for actionable tips to get more out of your website, I highly recommend reaching out to him.
A photograph of Su Zhang
Su Zhang Viscon Group

Lars and I worked together in Viscon Group, and we collaborated on a few joint projects. Lars has proven to have an eye for details, a good sense of aesthetics, full of good ideas and very creative. PLUS he has a sense of humor, it's extremely pleasant to work with him.

A photograph of Caressa Antonissen
Caressa Antonissen Innerworks Caresse

Viavia had ik vernomen dat Lars unieke ontwerpen kan maken voor mijn onderneming. Ik heb mijn voorkeuren aangegeven en mij laten verrassen. Mijn ervaring met Lars is dat hij veel geduld heeft, met je meedenkt en de beste resultaten wilt neerzetten voor een tevreden klant. Ik ben zo blij met het resultaat, het oogt professioneel! Prachtig ontwerp, mooie visitekaartjes. In mijn optiek is Lars zeer kundig en levert kwaliteit. Zeker een aanrader!